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Industrial

Do not Design for the industry, use it instead as a tool for designing for people.

Designer

IRS

Drawing inspiration from a BMW-sponsored workshop centered around the role of AI in shaping the future of mobility, my master's final project, titled 'Integrated Responsive System,' materialized. This proposal takes into account emerging technological trends and the challenges posed by urban flows. Through this project, I developed a futuristic vision for urban transportation systems, aiming to optimize the utilization of urban space while ensuring efficient commuting.

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October 2018

 Future  Public Transportation

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E-Tadeo

In the pursuit of experimenting with technologies linked to vehicle motion and exploring different levels of interaction between pedestrians and autonomous vehicles (AVs), the faculties of industrial design and engineering have initiated the construction of a mobile mobility lab. This adaptable vehicle is designed to facilitate various experiments, examining the dynamic interplay between pedestrians and AVs.

April 2021-Present

Mobility LAB

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Citytrikes

Originally conceived as an entrepreneurship project aimed at leveraging the business potential of e-pedicabs during the Olympic Games in London, CityTrikes initially found success in the trike segment. However, during this journey, the venture established strategic alliances with Chinese manufacturers, leading to experiments with e-bikes and the conceptualization of pedal-powered vehicles for urban scenarios. While the trikes achieved notable success, the bikes and concepts served primarily as experimental endeavors within the broader scope of CityTrikes' innovative initiatives.

2011-2018

Human-powered vehicles

Dynamic Space

January 2017

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Soon

During a workshop sponsored by Mercedes-Benz, we delved into the challenges of communication between autonomous vehicles and various stakeholders in the urban context. The concept of dynamic space emerged as a framework exploring the multiple levels of interconnectivity, from vehicle-to-vehicle (V2V) to vehicle-to-infrastructure (V2I). This exploration aims to generate an advanced system that unifies vehicles and infrastructure, creating a cohesive network to better serve human actors within the urban environment.

Responsive cities

Soon
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Beyond Mobility

While the primary focus of this portfolio centers around my projects in the field of mobility as a designer, it's worth noting my involvement in diverse projects spanning areas such as home decoration, handcrafts, toys, and fitness devices.

Since 2010

Simply designing

All rights reserved by Ruben Gaona 2023

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