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UX/UI

Being interconnected represents the idea of making our impact wider.

Designer

Bogota Motorcycling

Given current circumstances, Bogotá is experiencing a surge in motorcycle usage. However, the impressive growth rate of this market poses challenges on various levels, leading to significant difficulties in infrastructure, safety, and regulations. The 'Bogotá Motorcycling' project, undertaken as a Meisterschüler initiative, employs design research to address the complexities of this issue and aims to develop a digital design proposal for potential solutions.

September 2022

Empowering through tech.

Ketta

In 2019, an International Bike Design workshop, sponsored by GIANT bike manufacturer, unfolded in Tainan, Taiwan. Throughout this workshop, our exploration delved into technology, components, and design trends within the biking realm. The result of this endeavor is 'Ketta,' a conceptual project that probes into the future of biking through the interconnectivity of wearables, platforms, and bikes.

June 2019

Biking 2025

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IRS APP

Throughout the Master's project development, I navigated various challenges in envisioning the future of public transportation. Notably, challenges included the generation of data to fuel the system and the intricacies of user-system interaction. In this section, I delve deep into the digital complement of the IRS system.

October 2019

Interacting with a responsive system

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Soon

Pedicapp

Given the challenges in deploying a sufficient public transportation system in Bogota, an unofficial business model relying on pedicabs has emerged as an alternative for short journeys, particularly for the first and last mile. Unfortunately, the limited regulation surrounding this initiative has led to difficulties in various aspects, including safety, criminality, and the use of public space. 'Pedicapp' is an exploration aimed at addressing this situation, proposing a systemic approach to these challenges.

October 2021

Empowering through tech.

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Soon

All rights reserved by Ruben Gaona 2023

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